Well-known in western Canada, the Edo Japan brand has aggressively grown in Eastern Canada and in 2023 was ready to launch into the Greater Toronto Area market space. A highly competitive market for PR and media, our team was challenged to create big impact and to sustain the ‘buzz’ across a year-long campaign.
With so much ‘foodie’ and consumer competition, we turned to PR—earned media and sponsored content and influencer engagement—to generate buzz in the 25-40 ‘foodie’ demographic. We identified and formed partnerships with key influencers and community and regional media to find unique ways and channels to tell the Edo Japan story.
We gained significant awareness and engagement in the precise target markets with creative and customized partnerships with influencers and features in blogTO and Daily Hive. Supported with earned media outreach including:
