When Vestaron first approached us, their brand was struggling to find its footing. The identity felt fragmented. Disconnected messaging, inconsistent visual identity, an unclear value proposition, and a lack of focus left them blending into the background of the ag technology and startups. They weren’t resonating with the growers, distributors, or partners who mattered most. Their name, Vestaron, stood alone without context, missing the chance to signal their expertise in crop protection. Visually and verbally, the brand lacked cohesion, with outdated templates and a website that failed to inspire confidence or tell a compelling story. In a competitive market like agriculture, where trust and clarity are non-negotiable, Vestaron needed a transformation to stand out and connect.
We dug in with comprehensive brand research across the US and Europe, engaging industry voices, customers, and stakeholders. The insights revealed Vestaron’s true strength: they weren’t just another crop protection company, they were disruptors, harnessing nature’s power for sustainable, effective solutions. We built the rebrand around that core.
First, we renamed them Vestaron Crop Protection, creating shortcuts so they had to spend no time explaining what they did and could immediately get to benefits for customers to help drive demand. We simplified the brand, streamlining visuals, refreshing the logo, and designing cohesive templates across all channels. The tagline "Unconventional, by nature" became the heartbeat of the refresh, capturing their bold, nature-inspired innovation in a way that stuck. A full website overhaul transformed their digital presence into a dynamic platform, blending storytelling with utility. To unify the team behind this shift, we crafted a brand cfesto, an internal call to action that rallied staff around their role as industry change makers who break the mold.
Unconventional, by nature, didn’t just define their solutions, it positioned them as a leader reimagining agriculture. Customers now see a brand that stands apart, blending sustainability with real-world results and solutions for high-value crops. The refreshed identity is aligned at every touchpoint, from trade shows to the new website. Internally, the manifesto ignited a sense of pride and purpose. Vestaron didn’t just find its place in agriculture—it redefined it.
