Generate brand awareness of Lauren Services as the lead provider of detailed engineering and design contract to help Ekona Power Inc. bring to life the first industrial deployment of its proprietary solution for clean hydrogen production.
Continue to build on Vera Causa’s integrated marketing-communications work to raise the profile of Lauren Services within Canada’s engineering community, positioning Lauren as a growing leader in transitional energy projects across earned, paid, and owned.
Press Release: Development of press release and approval from EKONA leadership.
National Newswire Distribution: We announced the partnership between Lauren Services and Ekona Power via a national newswire targeting business, energy, and engineering markets.
Media Backgrounder: We created a media backgrounder with information on the company, successful case studies, approach to work, bios of the leadership team, and access to visual assets.
Social Media Amplification: We shared the announcement on LinkedIn to expand the reach of the news across the platform.
Earned Media List Development: Built a media list focused on key journalists in energy, business, and engineering, with a primary geographical focus of BC and Alberta.
Media Training: Prepared company spokespeople for interviews.
Real-Time Monitoring: Set up media monitoring tools to track coverage, sentiment, and engagement in real-time across different regions.
